Viacom18 Consumer Products launches an exciting new ‘Back to School’collection

Mumbai, Set to bring kids closer to their favourite toons, Viacom18 Consumer Products has announced the launch ofan all-new range of exciting ‘Back toSchool’ products this season for kids. From PAW Patroland Peppa Pigto Motu Patlu, Dora the Explorerand Masha and the Bear the new collection features the much-loved shows and characters on stainless steel and plastic-based water bottles, pencil boxes, and trendy school bags.

Kids will have plenty tochoose from to make their new school term session exciting and enjoyable! The popular ‘Back to School’ range by Viacom18 Consumer Products features kids’ ideal buddies – the eclectic mix oftheir favouritetoons -on a diverse and attractive new range in brightcolours and appealing designs. Priced between Rs. 50 to Rs.

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1999, the products will be available at leading kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, and Toys R Us across 1000+ retail stores and leading e-commerce brands like Amazon, Flipkart, First Cry and more. Speaking on the product launch for the upcoming season, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “With each edition of the Back to School campaign, we at Viacom18 Consumer Products aim tobring a diverse and exciting range of products across categories.

The new line will bring kids closer to their favourite on-screen toons, giving them a chance to express their fandom every day.”

The launch of the new range of Viacom18 Consumer Products will be supported by robust on-air promotions, on-ground activations across metro cities, retail store activations, and social media. The Viacom18 Consumer Products ‘Back toSchool’ range of products will be available for consumers across key retail stores and e-commerce websites across India.

Start your ‘Back to School’ shopping with your favorite characters right away.

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Tags : Viacom18 , Consumer Products,‘Back to School’