"Yeh Rishta Kya Kehlata Hai" is produced under Shahi's banner Director's Kut Productions and airs on Star Plus. It features Harshad Chopda, Pranali Rathod, Karishma Sawant, Mayank Arora, Sharan Anandani, Ami Trivedi, Ashish Nayyar, Paras Priyadarshan, Pragati Mehra, Vinay Jain, Neeraj Goswami, Niharika Chouksey, Swati Chitnis, Sachin Tyagi, Ali Hassan and Niyati Joshi.